Every year since 1947 hundreds of thousands of Valentine cards and letters are mailed to or purchased from Loveland and then re-mailed to the recipient with extra love attached in the form of a specialty stamp from Loveland "The Sweetheart City".
Senders can mail their letters and cards inside an envelope addressed to the Loveland Post Office, which are then stamped with a cache, or commemorative stamp.
A staff of volunteers receives the envelopes from all 50 states and around the world and re-sends each out from Loveland "The Sweetheart City."
Each year, the Loveland Chamber of Commerce hosts a contest to choose the design for the stamp, which the city features as its stamp and on the official City of Loveland Valentine's Day card.
When the design is finalized, Miss Loveland Valentine (chosen by contest from local schools stamps the first parcel.
Letters and cards can be sent to Postmaster Valentine Re-mailing at 446 E. 29th St., Loveland, CO 80538. Be sure to send them at least ten days before Valentine's Day.